Related Posts
I got H1B Visa and 83000 USD dollar petition amount as annual package.I am confused as this amount will be enough to survive there with wife and 7 year old daughter.My wife is working here and together we are earning 50LPA annual.We are settled here by owning house too.Confusion is my wife will not be able to work there on H4 Visa so the kind of life we are living here will not be possible there.Thoughts?Suggestions?Pros and Cons?
How is citius tech I am about to join there?
40 M Ontario, Canada
Pro
Favorite office chair?
Additional Posts in Advertising
Pro
What health/pharma agencies are in SF?
Thoughts on having PMs manage media teams?
Pros and cons of working on an auto brand?
What do y'all know about Konrad NY?
Craziest offsite ever. Go.
Creative at MediaCom NYC. Thoughts?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
In some agencies there’s a “Deck Lock in” time/day where there’s no more edits. I think that’s a great idea.
Any combination of things. Some people are endless nit pickers. Or maybe the work just isn’t convincing everyone. Or maybe there isn’t anyone owning the deck/work and making the call. Or maybe leadership got involved frustratingly late. Or maybe new info from clients called for a rethink.
I think this can be addressed by inviting everyone to opine, sure but having someone actually, to your point, own and lock it. When leaders lead, everyone falls in line. That’s what you hope for, anyway
Sometimes it’s for a good reason because people taking a high-level view can spot the gaps and weak spots. But often it’s just because account (and start) are in contact with the client and so whatever is the last thing they heard becomes the most important thing in the world, and everything must change to suit it.
I saw this in two phases. The first phase is the committee, the iterative swirl as a deck goes through rounds of “sharing with the wider group” and maybe getting some “fresh pairs of eyes” on it. If the idea isn’t already owned by a bullheaded leader, you might witness a bewildering transformation by the end of this process and it’s distressing to stay attached to anything in particular. “Kill your darlings,” sure, but of course everybody is ready to substitute your baby with a changeling and walk away.
The second phase is finger of God: senior management getting involved. Always late, and guided by the “five percent” principle: “find the five percent where you can make a difference.” Which usually translates to something visible and entirely cosmetic! Like the CCO who dropped in on a multi-agency pitch the night before the big rehearsal and said “change the angle of this signature graphic” across 50 or so tactics in a giant deck. “Now it looks like progress!” We lost that pitch, and that change didn’t have anything to do with it (because the strategy was undifferentiated and the media was probably too expensive and who knows, the client team liked some other agency presenters more on a personal level) but the CCO made some art directors work literally all night, so, good job with your five percent.
When the requirements change mid-development, just speed-run through ideation, presentation, the committee and the finger of God. The pitch will still probably be decided by some factor that has nothing to do with the deck anyway!
Ain’t that the truth
Rising Star
It’s cause 11pt fonts close deals better than 12pt fonts everyone knows that
Yes pls stop tweaking the deck at 11:58 pm the night before.