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Quotas should be based on data, not wishful thinking, but too many companies just throw out numbers to ‘push the team.’ I’ve seen this before, and it rarely ends well. If leadership can’t explain how the new goal is achievable, that’s a huge red flag.
When you’re already struggling and leadership raises quota that’s a grim sign. You can continue hustling but if you’re one of the bottom performers you may want to start applying and talking to recruiters.