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I’ve def had passionate discussions with partners when we didn’t agree on things. Being able to talk it out, see each other’s point of view, and arrive at a solution you can both get behind is healthy.
For sure. I think a bit of tension is almost necessary. Through it you reach ideas you wouldn’t have come up with on your own. But you have keep it about the work, keep it respectful and let it go once you hash it out.
Coach
Yes, it is normal to have disagreements. It is part of a creative partnership. The key is recognizing whether those moments are productive or if they feel draining. I have worked with copy partners who did not listen and acted more like a boss than an equal, and that did not work out. Communication is everything. Talk things out when tensions arise, and you will know if and when it is no longer working.
A good partnership is like a Venn Diagram - your got to have an area of good overlap and shared taste, but you also each need to be brining things outside the other’s circle. And that’s going to lead to different visions and points of view sometimes. That’s where the trust should kick in.
Oh this is the only way to get to great work. The best creative teams I’ve seen here were constantly thrashing each other. You gotta beat ideas up for them to emerge triumphantly!
Yep plenty of times. I tend to like keeping the ball rolling though so if we start either getting stuck or argue through something, I always like suggesting we come back to it. It tends to resolve itself once you shape the creative further along. Or if it doesn’t, I like picking my battles. Or another way I like approaching it is saying “hm not totally sure if I’m getting it. Can you walk me through your thought process or what you’re thinking?” And another approach is, “think we’re creatively disagreeing. Let’s share both ways and have the CD decide.” And once you present you can share that you’re conflicted and have the CD be the one to kill one idea or another
What makes a good partnership imo is being able to argue, but maintain mutual respect and not make it (nor take it) personal. That said, it’s important to know when to resist the urge to get terse. Passive aggressiveness is a slippery slope.