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Ensuring that all written or visual content follows the same style guide. This should include details such as consistency in tone of voice (whether more formal or casual), grammar, spelling, vocabulary and punctuation.
Consistency is key when it comes to keeping the brand voice consistent. It's important to have a clear understanding of the brand's identity and message so that you can ensure it remains consistent across different platforms and channels. This means having written guidelines for employees, using the same visual style, language and tone of voice across all channels, and adhering to those guidelines with all communications.
It is important to create a comprehensive style guide that outlines the values, tone, and language that should be used in all communication. This style guide should include guidelines for both written and verbal communication so that everyone in the organization knows what is expected when representing the brand.