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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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I want to because I have a suspicion that they are using AI for a lot of our content, but my supervisor told me it's not a priority. As long as the content is good, it doesn't matter if it's AI generated. I disagree, but I'm just following orders.
Mentor
Yeah. We are updating our overall AI policies and legal is also adding language about our vendors use of AI. It’ll have ripple affects to us and the IT department since every software vendor also seems to be adding a ‘chat with your app/copilot’ in every application too.
I work in house and we have a very strict no AI policy. We are a small team of three people and so far, no one had tried to sneak it in (or at least, I haven't noticed it).
What is the name of the agency you prefer
Mentor
We use several across our many brands.
We don't. We work with a number of third party agencies and know they're going to be using AI for some of their content creation. As long as it's well executed, I don't personally care how it's being generated.
Bowl Leader
Yes. You must have reviews in check. There seems to be this thought that AI automatically gets it right. No. It has to learn and adjust. It may do things faster, but it won’t do it well without oversight.