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Seeing article after article over the past few years that inhouse is the future and full service shops will be in the gutter. But there’s a few smaller niche shops out there that do specialized work most of us aren’t that well versed in.
Take Hurrah for example, the French e-sports agency. Most of us creatives aren’t as well rounded on e-sports advertising as is requried for a really good e-sports campaign, and it’s much more complicated than your average medium. But e-sports campaigns are generally once every here and there for a brand, not a continuous medium for the same brand. I’ve met some of the people there and seen their stuff pop up on LinkedIn, and it’s pretty clear they do well because their entire workforce are experts on the e-sports marketplace
So while brands move to inhouse and agencies fall off the map more and more, there remain a few niche areas of marketing that require some extensive knowledge of the medium to accomplish a good campaign, and if you’re only using that medium once every few years for a campaign, it makes more sense to outsource that project to a shop that knows their shit on it than rely on hoping someone on your team can do a crash course in such a niche area and come up with something insanely good
So would you think those niche shops will survive as independent agencies working on a project-by-project basis’ while most big brands build their own inhouse teams and leave full service shops?
This is all speculation in my head so I’m not claiming this is true or valid. Curious on your thoughts
Take it from us. Niche agencies aren’t a great idea