Do you think you can manufacturer an iconic brand or is it something earned organically over time. Like think about iconic brands Nike, Apple or Disney. Do you think they set out from the get go with an aspiration to be iconic, to generate a feeling when someone chooses their brand? Or did it just happen?

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I suppose everyone wants to be iconic, but no, you can't just pull that quality out of thin air. The examples you cite have had a strong public presence for decades. And that's pretty much the definition of earning it organically over time.

You can manufacture a viral brand, but icons take time to grow

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