My small business (digital subscription product) is in the process of completing our website. What metrics should I have the dev include to help the marketing department in the future?

like
Posting as :
works at
You are currently posting as works at

A few key metrics that should be included on the website that can help the marketing department include website traffic (total unique visitors, pages visited, etc.), customer acquisition costs (cost per acquisition), customer retention rate (average length of subscription), sales funnel analysis (conversion rate at each step), and lead conversion rate.

At the very least, you should make sure that your development team has built-in metrics for tracking website traffic and user engagement. It would be wise to have measurements of page visits, bounce rate, time spent on site, conversion rates, and A/B testing. Additionally, it is important to include analytics on what content users are accessing most often, the paths they take through the website, and any areas of the website users may be struggling with or leaving prematurely.

Related Posts

How is the valuation profile in pwc intelligence?

like

How many law enforcement agencies are at play and how do they coordinate when trying to stage something as massive as the raid on the Trump residence?

like

Does anyone know if Harbor Point in Stamford CT is a safe and nice neighborhood? I read somewhere that it used to be sketchy but the apartments look amazing and they’re pricy.

like

For rock climbers: how long did it take you to break into the climbing community at your local gym? Trying to get more involved but not sure what to expect as a beginner

like

With all the digital tools our government has to track footprints on social media (NLP, social listening, etc.) how difficult could it be to have stopped the Parkland high school massacre?

likesmart

Me, when sales come over looking for a copywriter for an ‘exciting opportunity’.

Post Photo
like

CCO and art partner are really close, only talk to each other in meetings. They even send each other emails and texts about this project and leave me out. But I end up doing all the work. What to do?

like

Hey guys
How much salary should I ask
For Associate Infrastructure L1 in Publicis Sapient
I have 1 year of experience

like

Do you feel like your work is making a difference at your current company? Why or why not?

like

I have 60k in the bank and have no idea what to do with it. Ik it’s a sin to have that much in an account and not making it work for me. I’m not saving for any big purchases either. I’m not too savvy when it comes to investing and really want to strengthen my financial/investing understandings. I plan on sitting down with an advisor. Any advice?

like

Hi All,

I received below mail from ey gds. Can I consider this as rejection mail or there is any chance of being selected?

Post Photo
like

Anyone else feel lethargic and sleepy? I feel like I'm getting very slow and dull mentally and physically. How can I stop this? Work out? Eat more fruits?

like

Has anyone claimed relocation in JPMC Pune?
What kind of hotel do they provide for stay and for how many days?

Today i had such a bad experience with CGI. If the panel is not ready to interview then why they are scheduling and wasting my time. The interviewer attitude was very rude which me made me frustrated Nd came out of interview in middle

like

Hi Fishes,
I am a senior infra developer with 5 years of experience. I am looking for job change. I have worked on private cloud infrastructure and have good knowledge on vmware tools like vRA, vRO, vCenter, vROPS, vRLI etc.
I have the basic understanding of devops tools and public cloud like azure, gcp, aws.

Can someone please refer me for a suitable role within their organization?

like

New EY Partner 🐠, can you confirm the retirement plan contributions by EY? I’ve heard $35k to 401k and 85k to pension annually with 5 year vest. Is that accurate? Trying to compare to ACN RSU + VEIP.

likehelpful

Always thought I’d meet my SO at a coffee shop while working on my laptop...

likefunny

Is this a bad time to quit and start looking for a new job? I hate my current job/workplace and really want to quit, however, I am concerned that finding a new job might be difficult right now. Should I stay in my current role until the economy improves?

like

For those who rigorously budget to achieve FIRE, can y’all give me some tips that work for you? We’ve tried to do the tracking every item we buy thing but we’ve never been able to honestly track every purchase for a month. It feels like too much work with 2 kids! Any other tips and tricks that work for you? In general we automate savings first and kind of reflect on the bills at end of month and note where to tighten for the following month but I feel like we need more discipline

like

Is the bench larger than normal?

Additional Posts in Marketing

Ran into someone I went to highschool with the other day. She said “oh cool, I’m in marketing too!” Turns out she sells makeup for a pyramid scheme. No ma'am, we are not the same.

funnylike

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

likeuplifting

Hi! I started at a new company 2 months ago and while I’m really enjoying my job so far, I’m having a hard time gauging whether or not I’m doing a “good job.” My role seems to be always evolving, which is fine and I actually enjoy being a support to the greater marketing team, but I feel like I need better defined targets to make sure I’m meeting expectations. Also, when I ask my boss what they’d like to see, I don’t ever get a clear answer. (Cont’d in comments)

like

Hands on question! We’re recording our first interviews for an upcoming podcast this week. It’s internal so somewhat casual and we’re DIYing it. Anyone been there and have any tips for recording or coaching my interviewee??

like

So stressed out!!! My agency is requiring me to come into the office every single day even though I'm immunocompromised and no one wears a mask...

likefunny

Hard to explain to people that my employer chooses what I sell, it isn't up to me. Not every product can be The Greatest Thing Ever(TM)

likefunny

What has your marketing goal been for this month? How far along are you to meeting your goal?

like

Has anyone had experience in both the nonprofit and corporate sectors? Most of my experience in college was with nonprofits but I’m currently working in corporate retail. There are a lot of things I miss about the nonprofit sector and I am considering about making the move back but want to weigh my pros and cons. I am one year out of grad school so any knowledge regarding how to navigate the workforce as a newbie is welcomed. Thank you!

likehelpfulupliftingsmartfunny

Was tasked with designing a campaign for Pride month even though I'm a straight male. I told my boss that I believe someone from our team who identifies as queer would be more appropriate for handling this campaign as I don't wanna feel like I'm intruding in something that doesn't represent me, but she said it is because I am a better designer. Should I take the campaign or double down on them giving it to someone else?

like

Why do clients always think I should be able to double their ROI right away... it takes time folks, and putting extra pressure on the marketing team does not make us faster

like

Hello! I've been struggling the last few weeks because someone on my team has been taking credit for my work. This coworker is really good with buzzwords and getting the attention of upper management. I'm feeling discouraged - what should I do?

likefunny

So I finished my 3rd interview with a company and the TA specialist said they loved me but can’t meet me at my bottom line salary, however, I said I can negotiate and she said she’s going to speak with the decision makers and see if they’re okay with that. What does this mean? This is for a marketing specialist role. I’m asking for $70K bottom line

like

What do you like most about marketing?

like

Thoughts on the Professional Certified Marketer (PCM) certification? Hoping to add some more certifications on my CV for director of strategy roles. Thank you!

like

Hey, guys. I’m just wondering: do you ever feel like you’re drowning in all the new marketing trends? Like, you read something new every day that you have to try out, but it’s hard to keep up with all the changes?

like

I have an in-person interview for an entry-level digital marketing role at an agency soon. It’s the final interview, and I’ll be meeting with the marketing manager + a couple others in the team. How can I prepare? and what sort of questions should I bring with me?

Appreciate any help!

like

Received a verbal job offer on Tues. $5k short of what I had said was my desired range but still up from my current salary. We set up a call for Thurs to discuss further. On Wed they sent me all benefits info. Thursday on the call I asked if we could either increase moving stipend or get closer to my desired salary. They said no, and I asked them to send over written offer and I would let them know by Fri. They then email they are no longer offering me the position and repost it the next day:

like

Anyone hiring for a Marketing Analyst position?

like

What are some things you’d love to grab from a booth at a trade show?

like

Hi everybody ! I’ve been working in Dubai for the past 6 months as a Marketing Manager in a Web 3 firm. Coming back to the US due to visa status, I’m looking for a similar position in the Crypto Industry. Due to the very technical nature of the industry and market sentiment, there are only software engineers being hired and no marketing :/ any recommendations to go into those technical Industries as a marketer ?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal