My small business (digital subscription product) is in the process of completing our website. What metrics should I have the dev include to help the marketing department in the future?

like
Posting as :
works at
You are currently posting as works at

A few key metrics that should be included on the website that can help the marketing department include website traffic (total unique visitors, pages visited, etc.), customer acquisition costs (cost per acquisition), customer retention rate (average length of subscription), sales funnel analysis (conversion rate at each step), and lead conversion rate.

At the very least, you should make sure that your development team has built-in metrics for tracking website traffic and user engagement. It would be wise to have measurements of page visits, bounce rate, time spent on site, conversion rates, and A/B testing. Additionally, it is important to include analytics on what content users are accessing most often, the paths they take through the website, and any areas of the website users may be struggling with or leaving prematurely.

Related Posts

like

Hi Fishes,

Please suggest :

Data Analytics - 5.4 YOE | 11 LPA CTC

Skills - Python, SQL, Power BI, Azure

Have one offer from EY GDS - Tax GCR - Data Analytics - Senior with 17 LPA fixed + min 10% variable VPB.

Need views on this offer/package & opportunity.

Suggest your views. @EY

like

Which one is better to join in terms of learning and work life balance.
Juniper networks or Salesforce.
Domain:- Salesforce developer.
Experience :- 5 Years.

like

Hi everyone I’m starting a GMAT study group if anyone is interested.

like

What is the best app for simple to do list and reminders? (Now that wunderlist is gone)

like

Hi Sharks,

Could anyone please refer me to
Capgemini Pune?

YOE - 8 months excluding 6 months full time internship.

Skill set - SQL, Python, PowerBI, Tableau, Alteryx, Machine Learning, Deep Learning, ETL, Datawarehousing.

Interested roles - Data Analyst, Data Engineer, ETL Developer, Datawarehouse Developer, BI Developer, BI Reporting.

Thank you in advance.

like

Audit manager here. Planning to talk to partner in charge about becoming a partner eventually. Any tips about what to ask?

As a manager, how do you expect your employee to deal with a diffcult customer?

like

Is optum calling employees back to office? Junior level in gurgaon

like

Adderall withdrawal ain't no joke

Post Photo
funnylike

FP&A Manager with 5 yrs of experience. What salary range should I consider with an advertising agency in NYC?

funny

Any fishes working or worked in Lennox International? Need details about the company and can we take the offer. Skill - SAP MM, YOE - 8.5. In final stages of offer discussion. Please help.

like

Usual Cruelty by civil rights attorney Alec Karakatsanis -- a book about how lawyers choose and perpetuate injustice. If anyone wants to read and discuss please comment below!

like

My company Priceline has an opening for business analyst with min 4 years exp. Hybrid work culture allowed for the same.

like

Anyone willing to have a chat for Mck/Bain

currently at T2 7YOE based in 🇬🇧

like

Read that McK is paying 2K higher than BCG this year which means BCG will probably raise again next year to at least match. However, they can’t just copy McK with 2K to match because that would look bad so they’ll have to beat it again. Then McK and Bain will follow. Barring a devastating recession, I’m guessing this means MBB is all getting raises again next year?

likefunny

I thought McKinsey didn’t advertise? I logged into WSJ today and saw a very large blatant McKinsey ad

like

How difficult is it to switch from civil engineering to electrical engineering?

like

I need to do some CEUs stat! Have you taken any that were actually interesting?

like

Additional Posts in Marketing

Hi,
Quick question: Do you think is it fine to be asked for preparing an outline for marketing plan as an assessment test so, employer decide if you will be the right fit for position ?

likesmarthelpfuluplifting

Any warm recommendations for data buying companies?

like

Trying to learn SEO and need to start with the basics, advice abt free resources would be really helpful

like

Hi all! I work in digital marketing / organic social. For those in organic social what platform do you use for scheduling posts, analytics, UGC, managing influencers etc? We currently use bizzare voice/curalate. I work for a national retail brand so we are posting 2x a day with tons of UGC and in house content. Your thoughts and opinion are appreciated with all platforms! :)

like

I got into marketing because I thought it would be an opportunity to make good money in a field where I could still exercise my creativity, but I’ve found it to be extremely stifling and bogged down by bureaucracy. Does it ever get better?

like

I handle the marketing for a tour company where customers frequently book a year or even 2 in advance. When should I be sending out reminder emails? A month before? A few days?

like

How do you deal with clients who act like they know more than you even though they don't?

like

I’d love to work in marketing at a tourist board but it’s such a competitive job. Any tips on how to make my resume stand out?

like

How many meetings a week do you find necessary when there aren't any special launches and/or campaigns?

like

Feeling like it's only a matter of time before I have to tell the new marketing dept head that the snazzy jargon just makes him sound like a tryhard and alienates our customer base

like

Why do clients always think I should be able to double their ROI right away... it takes time folks, and putting extra pressure on the marketing team does not make us faster

like

What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

like

Had a first round interview scheduled for a large CPG brand. My interviewer never called me, and I emailed following up to confirm the call. It’s been over a day and no response. What is going on with recruiters? I tried giving them the benefit of the doubt, but not even an email back saying “something came up” or “we’ve moved on” ? I’ve been ghosted after every final interview during my recent job search, but never had I been ghosted before even having the first call??

likehelpful

My boss in my creative agency threatened to fire me because I, a male, came into work with my nails painted. HR is having a very complicated day today as I found out I could take legal action if he does fire me since we don't have an established dress code that has any guidelines against male nail polish wearing.

like

Hey I was informed my position was eliminated due to corp restructure. I am a marketing vet with 10 years diverse experience from social to email and both b2b and b2c marketing. I also am about to complete my mba. I love to tell a brands story. Looking for a position at a people first company marketing manager positions or above in Atlanta or remote thanks for your help.

like

Do you believe influencers have just as many efficient marketing skills as someone in the field?

like

@GSK can anyone tell me about Haleon? Good company, culture, salary/benefits? Seen some open roles and I’m curious.

like

Don't miss out 3rd Annual Dementia Congress 2023 on May 22-23, 2023! Recommended by Ruth Finch at 2022 NPA Annual Conference via Whova event app

like

I have been a head of marketing for the last 10 years. 9 of those for a B2B/B2C company with $350M annual revenue. The last year and a half, I have been the head of marketing for a VC backed company with $90M annual revenue. I was contacted by a recruiter for a CMO role for a $80M VC backed company.

A question a friend asked me left me thinking. The question was: am I ready for the next level?

What am I not thinking about? I have done the job for larger companies.

like

What's up with commercials nowadays? The ones I worked on back in the early 2000s were so much more creative. Maybe everyone is running out of ideas?

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal