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Rising Star
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Anyone know what other fishbowls are like?
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Pros and Cons working for the fed bank?
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Wendys twitter interactions are pure gold.
Creative at MediaCom NYC. Thoughts?
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Because the industry values pandering to clients and posting to linkedin
Rising Star
Exactly. If you’re not guiding them toward your vision for their brand, there’s zero reason to choose your agency.
I’m kind of floored by how many CCOs can’t recognize or sell great work and lean on “we’re in the service business” as an excuse for it, then seem mystified that their employees don’t respect them.
And no, no one wants to read your “thought leadership” posts about mediocre work, because no one is wondering how you sold it. Thought leadership starts with leadership.
Rising Star
And yes, I realize pleasing clients is the job. But I’m shocked at how many don’t realize their job is to raise the bar, lead clients to better work and persuade, and are incapable of making work better. You all realize that trying to give clients exactly what you think they want is not a winning strategy, yes?
Rising Star
It’s not even that they don’t push, I’m shocked by how many cannot see an idea and make it better. Or really sell a creative vision to clients.
If you’re just asking teams to show you concept after concept until you deem one appropriately safe, you are just a very highly paid account director. I think more and more CCOs win business simply by trying to read the clients’ mind, and even when it works, you end up with a lot of bad work and a leader who never develops the soft skills in shaping work and pitching that you’d expect from a half-decent CD. No wonder agencies struggle.
Because more and more of them got there not by being creative.
Because they like the $$$ they’re making.
The trick is to pander to clients in a linkedin post.
Because at the end of the day, CCOs are executives first and creatives second or even a distant third.
ECD 1 - I was a job jumper at the beginning of my career plus I've moved cities a few times, so a few. Have done small indies and large holdco agencies.
Don't get me wrong, I'm always friends with creatives, I'm insulted for them is all lol
In the future, people will use art to express their emotions. Artificial intelligence, being more mechanical, will not be replaced, but it will not become mainstream.
In the future, people will use art to express their emotions. Artificial intelligence, being more mechanical, will not be replaced, but it will not become mainstream.
In my experience it’s one of those roles that doesn’t feel like it has purpose until your CCO quits and suddenly no one’s doing it.
I’ve worked in places where there’s no creative representation in the C-suite and it’s terrible. When done right, CCO’s basically act as an advocate for their department. When they’re not there, the other departments take over and gradually wind up creative directing the work.
The thought leadership stuff is admittedly kind of cringe but clients find out about agencies through LinkedIn. Clients are drawn to “experts” in the field and your CCO has to act as the face of the creative offering.
Pro
Because long-term growth and reinvestment is so completely outside what is valued now. Companies just want quick hits for their shareholders to cash out. Building brands and doing effective work that pushes creative boundaries is just not part of that path.
*whispers* Clients get you paid.
We allow creativity to vary.
Anybody doing it right?