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Watched the video… a cool social stunt but makes zero sense for elf to do it lmao. Also no real or interesting idea in it
Come on. You work for the social agency, just own up to it. At least disclose this post.
This is the air drop:
https://www.instagram.com/reel/DKBR2zIxzot/
And this is the backstory:
https://people.com/man-leaves-corporate-america-cashes-out-401k-to-sail-the-world-with-his-cat-11737030
If it’s not in mainstream, it doesn’t matter/ didn’t really happen. The Wiennie 500 on the other is the real stunt this week
Chief
Considering you can’t air drop a sandwich… wtf are you talking about?
Rising Star
President of Elf
Ironic that a giant corporation is benefiting off a guy who left a corporate job he hated to go on this adventure
Chief
Yeeeeep. “This guy is literally sailing across the globe to escape the capitalist hellscape. What if we made it a brand opportunity??”
I always feel like when someone on fishbowl is this excited about anything in advertising it’s nearly always because they did it
Nope, just a fan of sailing who stumbled onto the account. But then recognized that someone from a marketing department must have been on the same journey, otherwise they wouldn’t have known to drop snacks, a sandwich, and cat treats. And throw the sunblock in, too.
Did this really happen?! Holy hell what I stunt
Was there any mention of Elf cosmetics in his video? I must have missed it if there was.
it’s more a pringles and lays and jimmy john stunt and it wasn’t that great. His acting bad. Perhaps a good creative thought of an idea to send him something but he works for the wrong brand and therefore not a good creative. And clearly planned ahead and not disclosed. So also breaking ftc rules 🤷🏻♂️