Elf Cosmetics. Air-dropping a sandwich and snacks to the guy sailing with his cat to Hawaii just now?! And his 1.6 million followers watching?! Bravo.

likehelpful
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Watched the video… a cool social stunt but makes zero sense for elf to do it lmao. Also no real or interesting idea in it

likesmart

Come on. You work for the social agency, just own up to it. At least disclose this post.

like

This is the air drop:

https://www.instagram.com/reel/DKBR2zIxzot/

And this is the backstory:

https://people.com/man-leaves-corporate-america-cashes-out-401k-to-sail-the-world-with-his-cat-11737030

likehelpful

If it’s not in mainstream, it doesn’t matter/ didn’t really happen. The Wiennie 500 on the other is the real stunt this week

likefunny

Considering you can’t air drop a sandwich… wtf are you talking about?

likefunny

President of Elf

likesmart

Ironic that a giant corporation is benefiting off a guy who left a corporate job he hated to go on this adventure

like

Yeeeeep. “This guy is literally sailing across the globe to escape the capitalist hellscape. What if we made it a brand opportunity??”

likefunny

I always feel like when someone on fishbowl is this excited about anything in advertising it’s nearly always because they did it

like

Nope, just a fan of sailing who stumbled onto the account. But then recognized that someone from a marketing department must have been on the same journey, otherwise they wouldn’t have known to drop snacks, a sandwich, and cat treats. And throw the sunblock in, too.

Did this really happen?! Holy hell what I stunt

like

Was there any mention of Elf cosmetics in his video? I must have missed it if there was.

like

it’s more a pringles and lays and jimmy john stunt and it wasn’t that great. His acting bad. Perhaps a good creative thought of an idea to send him something but he works for the wrong brand and therefore not a good creative. And clearly planned ahead and not disclosed. So also breaking ftc rules 🤷🏻‍♂️

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