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Welcome to the light side! Just take the money and relax.
Take the money and enjoy. No one will remember any of you ads anyway.
Maybe take stock again of the reasons why you originally decided to make the move in-house. Was it for better money? More control over your time? If it’s delivering on those things, then the lack of creative fulfillment may be a trade off you have to accept. Also remember that the agency world is arguably facing some pretty existential disruption right now and considering that, in-house with some level of compromise, however frustrating, might not actually be the worst thing.
Can someone tell me whose hiring I want to make the switch LOL
I feel like you’re tapping directly to me. I’ve been in house for a mega huge company with legendary brands and we do produce some cool work but it is a FIGHT! I’m aging at 10x the normal rate, I’m battling 15 layers of approvals, nobody fights the CMO who is a complete wild card. It’s a lot.
Let the awards go and you'll be happier
Chief
Especially since they mean nothing and are made up to manufacture career achievement in this industry
I’m kinda in the same boat. Worth billions but spending almost no marketing dollars. It’s a new dawn out here.
Take the money, do what you need to do to keep your job/benefits/work-life-balance, and do something creatively satisfying and portfolio worthy when your day actually ends at 5pm on the dot.
Are you me? Yeah it's a struggle. Imagine however your brand clients working with agencies and how much worse it would be there... MORE layers in-between, more friction. So you are on the shortest chain to do anything if that makes you feel any better. Big companies have lost their appetite to do anything honestly. I see it outside my walls. Only a select few are actually investing in creativity. It's shotgun performance bullsh*t at the cheapest CPM.
Maybe in house isn’t a fit for you personally? Other comments in this thread make it sound like this isn’t just a problem with your brand.
I know everyone is saying to ignore it and take the money, but if it bothers you this much then you may be more suited to agency life. As LB1 said, you need to reflect on why you took this job in the first place. Both agency and in house have their problems, so you have to think about what’s most important to you in your job and what trade offs you’re willing to accept
What industry? Big tech?
Alcohol in the UK
Do you need a PM? I can help 😊
I was seriously considering a move in-house… now I’m reconsidering. It’s hard to to get good work out agency side as it is at the moment! I somehow thought things would be easier inhouse…
I feel like since CEOs salaries went up a bazillion percent since the aughts, leadership grew more lazy and narcissistic, making for increasingly toxic working environments. Wonder how much the average C-suite salary went up as well.
Sounds like my agency, to be honest
Are you struggling with the paycheck?