Facebook Pixel, Custom Audience and Server Tracking (GTM) Why are they necessary and what will happen if you don’t?
Nowadays, online business means war, you either play with data. You need to understand – who is coming to your site, what is being viewed, who is buying and who is just leaving. Without this information, you are shooting in the dark.
This is why it is very important to use Facebook Pixel, Custom Audience and Server-side Tracking (with Google Tag Manager).

Hi Everyone! I'm looking to transition from healthcare consulting to pharma / biotech preferably in BD / corporate strategy roles, especially in LA area. Would appreciate if you can share your experience if you have made the amas transition (roles? Work type?). Looking to get a sense of what type of work exists out there.

For context, I've a PhD in Life sciences and 1.5 YOE in healthcare consulting at a boutique consulting firm

Advice on how to break into a sales position or the pharmaceutical industry? I have 1 year of experience in account management/customer service for a Biotech company, a B.S. in Cell and Molecular Neuroscience with research experience, plus the organizational and communication skills needed to succeed as a sales rep.

Open to chat— any insight or referrals are much appreciated!

Negotiation in new offer: I’m moving from fully remote to fully in office (with chance of hybrid later) offer for associate director in quality in pharma for 170k base, 18% bonus and 75k equity. I’ve asked for a sign on bonus as I’m not eligible for annual next year and will be missing my current jobs bonus. I should hear tomorrow (asking for 28k). Thoughts about the offer? Should I ask for more equity or is that standard? They’re public (currently ~$20)should I get the hybrid option in writing?

Any recommendations for companies open to former senior-level agency folks? Looking to make the switch in house and have 15 years experience working in oncology

What type of drug test are they going to do?

I joined Tiger Analytics 1 month back as Analytics Consultant but still have not been allocated to any project. How long does it generally take to get allocated ?

Although the market is open and lot of lateral hiring is going on.. Can see that 10+ years experience professionals in SAP FICO domian are not getting much calls & invites from the companies..

Does claims ever make anyone else want to quit ID law? (Or heck maybe even plaintiffs side??)

I am a Mechanical Engineer currently in Structural Analysis domain for 2 years and Want to change my domain to Data Engineering or Big Data Developer. What should be my approach and ideally how long would it take to get into this industry ?

Any one relocating to banglore?

I’m searching for a mechanical engineering part time job (weekends only) but it seems like there’s no such thing as a part time mechanical engineer. Can someone point me in the right direction? What branch of mechanical engineer is more likely to offer weekends?

Can grad students get $20k forgiven if they got Pell in undergrad but outstaning loans are only for grad school?

I'm an EMR implementation specialist looking to transition into consulting. Does anyone know of any opportunities where this kind of experience would be useful? Thank you for your help in advance!

ENBD is the crappiest bank in the UAE. Thank you

Is it normal for consulting firms in KSA to share contracts with the employment duration being just one year? Is it a legal requirement for the contracts to be this short?

Which are the top consulting firms in the region after MBBK , heard strategy& has a really bad culture so exclude that too?

6/16 Thread (BC):

I love my job, idk what you guys are complaining about...

Does anyone have any recommendations for a multitouch attribution setup in HubSpot?

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

Considering acquiring a blog/website that has good SEO value (DA, etc.). My site is complimentary (more product focused), but same niche. Is there a way to best integrate with my own site to retain/maximize SEO value between the two?

I am thinking perhaps I could simply redirect users to the new website when they click the "blog" section on my own website, but not sure if that's the best way. Any advice is greatly appreciated. Thank you.

I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

What tools do you use for quarterly brand trackers? I’d like to do a survey for my customers to measure brand sentiment. Are there better tools than Google Form?

Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

Anyone see a big discrepancy between GTMetrix and Page Speed Insights when testing the same site? Annoying to say the least.

CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

Hello! How can I break into the creative branding industry with 3 years of basic marketing knowledge, a self made website, and an extensive sales background in the CPG industry

Hiring a Social Media Manager. Looking for someone with strong lead generation and conversions background. Any suggestions as to best places to find these talents?

I’m interviewing for a start up and the role sounds interesting. Usually for the “test” part of the interview I’ve had to analyze data. This company wants me to develop a growth strategy that outlines key initiatives for growth, different opportunities, experiments I’d run, KPIs, and working cross-functionally.

Is this a lot for an interview?

I’m a little afraid of doing all this work to then just have them take my ideas and not hire me.

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?