FCB NY or GUT?

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The account you go to FCB matter a lot. In general you’d have potential to make bigger work at FCB, and you’ll be able to stay in NY (Im assuming you are the same person asking about GUT miami) which for me weights a lot. Bigger market more opportunity and NY is awesome.

At GUT you’ll be able to do better, more fun work, and with nicer people, but it’s fast paced nature means that the output can be scrappy.

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FCB NY & the network at large is at an all-time low as far as morale goes. It’s a sweatshop, mgmt is toxic and there are a lot of bullies. The staff is amazing but it won’t make up for the above. Oh and the pay is really not competitive, it’s always been below market.

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Are you a creative?

Good or bad things about FCB or gut?

Like someone said above, the account matters at FCB NY. You could work there and never come close to the accounts doing good work, because they have far more terrible accounts they’re constantly trying to fill. Gut you’re more likely to touch something good imo.

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