First day as a strat director, any advice on what to focus in on for the first few months?

likeupliftingsmart
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Managing up (politics, proactivity, proving you’re adding value for both clients and agency) is just as important as managing down (leading without micromanaging, inspiring while dealing with human flaws, giving rope without letting slop get through, etc).

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I’m in account, so your mileage in Strat may vary, but the biggest difference at the director level for me was the extent you need to delegate to the team, and knowing how much they can handle versus where you need to spend your valuable time. Knowing your team, their limits, and their strengths + weaknesses is critical.

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There’s a book called Thr First 90 Days. Read that

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This is also a great conversation to ask your boss/manager. It fosters a relationship and keeps you both accountable.

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Toolkit and teamwork: work out what resources there are available to discern audiences (or first-party client data), competitive spend, earned media, etc.; find out who in wider strategy team are masters of these—then ask them for training.

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You’re a strategy director and you don’t go into a job with a strategy?

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i checked it out SVP1—it’s a sole proprietorship masquerading as a company, domain leads to landing page that reads “under construction” with copy written in a plural tone as if CEO1 leads a team of employees.

cause what real C-suite would have time to make disparaging comments from random advice seekers? lol clearly not booked and busy.

congrats on being elevated to director, OP!!!

likefunny

Figure out how you’re going to integrate AI into your and your team’s workflows. Make a consistent have a plan period of review and upgrade to that implementation to ensure your regularly assessing the latest tools. It’s gonna continue to slash jobs and those who remain will be asked to do more than ever.

smart

Your second sentence is nonsense. Can you try again?

smart

Make sure the levels above you hear about your wins and you (and your team) get credit

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