GSD&M? What’s up with them? How’s it to work there? Love the old Southwest stuff but haven’t seen anything in a long time. Saw they won FOTL but haven’t seen anything interesting from Fruit since they were at Crispin. Good accounts? Bad accounts? Help me out.

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Like most agencies, they have a small handful of good accounts that let them put out good work and win awards that they then use to present themselves as a great creative agency, all the while keeping the lights on with mostly boring accounts and down-the-middle work.

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I don't work there, so I can't say for sure. I'd suggest looking at the books of the potential CDs you'd be working under and deciding if that's the kind of work you want in your book.

I don’t know anything about GSD&M but working on Fruit was horrrrrible

We had a super bowl spot with Avocados from Mexico, Capital One, US Air Force (Cannes and Effie winner), Universal Parks, Pizza Hut and we still do Southwest. Not to mention other iconic brands like Goodyear and Dodge. Maybe I’m biased but seems like a great portfolio of brands to work on and more momentum in the pipeline. I’d say have a few convos and make your own decision. Perspective is always different on the outside looking in.

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