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Buying a tiny house and going off the grid. ✌🏻
2/19 Thread (General):
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give this man a raise.

What about Italy? Anyone working there?
How’s RGA for a CW?
So why do company merges result in mass layoffs?
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jokes on you, the focus groups told them young people like clean lines and zero personality
Rising Star
Can this group please focus
Chief
Because focus groups always steer you in the right direction…
Rising Star
It was a stunt to get attention. It worked.
Rising Star
Or New Coke…
Pro
I do love when a brand tries to “modernize” itself in a weak attempt to shake off its problematic past and appeal to customers who aren’t poor old rednecks and then their base says “No, you’re trash like us, own it.” Mutually assured destruction.
Pro
https://www.business-humanrights.org/en/latest-news/justice-department-says-cracker-barrel-discriminated-against-blacks-consent-order-has-stringent-requirements-usa/
I hardly doubt this was part of their master plan. It’s the effing Cracker Barrel.
Oh please! We work in the most self-serving industry. An agency would probably hire friends and family to be the focus group. Put a bunch of jargon and buzzwords in a deck justifying the decision.
Forget the client and what the customers want! Do what’ll look good on the company site or in your own book! 😎
You don’t think this was all manufactured in advance to get attention for Cracker Barrel?
Hahaha. No. It’s Cracker Barrel.
There’s no way any focus groups could have predicted this faux outrage. Most of the people visiting their thoughts on the logo aren’t even actual customers of the restaurant…