Hahaha WAY TO STAND BEHIND YOUR WORK CRACKER BARREL

I mean, it was a horrible rebrand, but maybe next time invest in some focus groups which I can’t believe I’m saying.

likefunny
Posting as :
works at
You are currently posting as works at

jokes on you, the focus groups told them young people like clean lines and zero personality

funnylikehelpful

Can this group please focus

funnylike

Because focus groups always steer you in the right direction…

likesmart

It was a stunt to get attention. It worked.

likeuplifting

Or New Coke…

I do love when a brand tries to “modernize” itself in a weak attempt to shake off its problematic past and appeal to customers who aren’t poor old rednecks and then their base says “No, you’re trash like us, own it.” Mutually assured destruction.

likesmart

https://www.business-humanrights.org/en/latest-news/justice-department-says-cracker-barrel-discriminated-against-blacks-consent-order-has-stringent-requirements-usa/

I hardly doubt this was part of their master plan. It’s the effing Cracker Barrel.

like
Post Photo
like

Oh please! We work in the most self-serving industry. An agency would probably hire friends and family to be the focus group. Put a bunch of jargon and buzzwords in a deck justifying the decision.

Forget the client and what the customers want! Do what’ll look good on the company site or in your own book! 😎

You don’t think this was all manufactured in advance to get attention for Cracker Barrel?

Hahaha. No. It’s Cracker Barrel.

like

There’s no way any focus groups could have predicted this faux outrage. Most of the people visiting their thoughts on the logo aren’t even actual customers of the restaurant…

Related Posts

Hi, I have promoted to Senior, but Teams and SF is still showing that i am Staff. Do i need to connect with HR on this ?

Hi all,

I am an IT professional having almost 5 years of experience and want to move to Canada for PR. My CRS score is not upto the cut off. I need someone who can help in earning connections points for Manitoba PNP program.

As it allows having an acquaintance or a friend to earn those 20 points, it can help my PR application.

Anyone who is PR and resident of Manitoba can dm me to discuss around it. I am ready to pay for this assistance as well.

What do you think of the current job market in Germany? Do you think it has taken a hit because of the inflation? How do you think a company plans towards recruiting in the current situation?

like

Anyone here bought a Defender in the last few months? Really looking to get into one but the dealers in Austin are still out of their minds. Would love to get the P400 but these prices have me looking at P300s and even then those prices have me looking elsewhere. Anyone able to get a good deal on these esp as the year ends?

likehelpful

Anyone who landed Job outside India through LinkedIn can you please share your experience? How many companies did you apply how many interviews did you landed? I landed 4 interviews after applying for last 5 months and almost daily rejections.

like

Why is it that we need realtors exactly, since Redfin and Zillow are things. Seems like we should all be able to save on the commission.

like

Buying a tiny house and going off the grid. ✌🏻

like

New joiner. What should I get with my $250 wfh stipend? I already have standing desk, dual monitor, portable monitor, and good headset, not too sure what else I need, but it’s free money. Thanks.

like

Coz only you could fill this Empty Space Tell me now ....😛

like

For those of you who use gym pass & go to places like equinox or boutique studios - do you like it / find value in being a gym pass member? Are you tied to only 1 equinox location?

like

Started new corporate job this week after a decade in agencies. Is it normal to be bored? They literally haven’t given me anything to do and I feel lost. Not trained in on anything to be proactive yet!

like

2/19 Thread (General):

like

Got H1B lottery picked up last year (2021). Now I have an approved petition. But I am not holding visa.

In this situation - can I able to switch company? Can I able to change the petitioner(new employer) in this approved petition?

Hi guys ,

Anyone staying near Marathahalli and travelling to Divyashree Technopolis Deloitte Support Services? Please suggest me how to get there?

like

Finally gonna get to hear Biden talking unscripted, and without knowing the questions in advance. I am a very happy man!

Post Photo
like

Does anyone use SketchUp? Thoughts? Advice?

Anyone have insight into Quant Finance roles? Looking into Morgan Stanley’s Quantitative Finance Analyst position (interview process, desks, culture, exit ops, etc. ?) Greatly appreciate any insight provided! Thank you!

like

Had a detailed an hour interview (just one) without job description being provided by HR
Received mail saying that you have cleared MR and will go ahead with HR interview. Request you to upload docs in "My documents" portal.

I could not login to ibegin portal and have to create a new profile... Toll free no on tcs portal does not help? It seems confusing

like

Hey Fishes, What is the salary band range for a DevOps Engineer with 2 years of experience?

like

Additional Posts in Advertising

Hi friends, I am reading this book ‘radical cander’ and was wondering if you have Fav way/ example of receiving and giving tough feedback? Or have any stories about feedback that have stuck with you through your career.

like

Calling all managers with junior, intern and mid teams: Who is taking (or is being given) the time to train their juniors on the necessary hard and soft skills? If not, what’s stopping you from providing that support?

like

What’s the worst advice you’ve ever gotten in this business?

Mine, as an account person: “You should take more credit for the creative that’s presented.”

funny

What are the best brands with work life balance? Want to leave agency and work life balance is super important, thank u!!

likehelpful

Thanks to the robots, there’s just not a lot left to do.

So why do we still have to spend all our waking time playing office?

likefunny

give this man a raise.

Post Photo
likefunny

In your opinion, what advertising/branding/experiential agencies should someone targeting greater San Diego and Los Angeles go after? (Yes, it is very expensive to live in California)

like

What are the steps to becoming a marketing manager on the client side?

like

Does anyone else feel like people who are generally nice in person and on calls sound mean or stand-offish in emails and text/chat? I get that over-use of friendliness in text can come off as green/immature, but I tend to try and cushion my words with positivity or even exclamation marks/the occasional emoji to show that I don't sound completely unemotional.

Or maybe i'm just an overthinking copywriter who's reading into it too much.

like

If you got fired today would you have a Bach up plan? What would it be?

like

What about Italy? Anyone working there?

like

How’s RGA for a CW?

like

A few years in and I’m finding that the people who have made their entire persona “advertising creative” are secretly the most miserable. I’m taking it as a lesson to treat this as a job and not a calling because it’s ultimately pretty empty.

likesmart

Upvote if you're from Belgium and need to create stuff that work in 3 f*cking languages for less than 12.000.000 people 🇧🇪

like

Brands closing for climate change? Wouldn’t that lost income be more effective/useful if they donated it to clean energy alternatives instead? Do a spot about it to promote it & it’s content. Win. Win

like

So, I work in an agency, but recently someone reached out to me for freelance writing work. I guess it'll be long form ad copy, as they're asking me for a rate per word...
I have no idea what's standard here

likehelpful

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

like

Can you we have centennial week again next week? Just sayin it would be dopeAF

like

😦 Whenever I fast forward through an ad on my DVR, I feel a brief but sharp pain in my chest. ⏩

like

So why do company merges result in mass layoffs?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal