Has anyone ever gone from AD to CW mid career?

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I know of one person who switched to copy as a CD. Super creative and talented at both.

likeuplifting

Thank you! I know you’re talking about me!

likehelpfulfunny

I didn’t go from one to the other. I majored in design and minored in journalism. Started as an AD, but since my first job, my CD asked me if I’d be comfortable writing scripts when my partner wasn’t available; which I was.

I’ve written a lot during my entire career (going on almost 20 years) I’m completely ambidextrous when it comes to both skills and enjoy both of them. However, I usually work as either a writer or an AD. I usually don’t let people that I can do both in a FT job, unless I know it’s safe to do so. People have weird reactions to it that go from questioning everything you do, to asking you to do two jobs for the pay of one. I work freelance right now and so it works out well since my creative partner is also a hybrid creative. When we work together I do maybe 70% of the writing since my partner’s AD skills are better with some things than I am.

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I’ve known a few that have gone CW>AD. And many of the ADs that I know that have become CD and up are excellent writers!

likeuplifting

Yes! I did! And I’ve loved the ride.

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this is helpful thanks guys. how do i go about starting the transition from AD to CW?

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Just ask an ECD you’re close with if you can have a writing assignment or two on the side of your actual work. If you do a good job, you’ll get more work as a writer. Eventually you ask to change titles and get an AD partner.

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Ya I know a few

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