Have you ever developed and deployed a marketing survey to members or customers? If so, how did you spur engagement? I ask because I’d like to push my org to incentivize surveys going forward because we get such bad response rates. So much so, I think the data isn’t usable.

Any thoughts on what has worked best for you

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I am amusing you are sending these surveys out through an email campaign? Surveys are notorious for being swept up in the spam filter but for those that aren't kicked to spam, you success rate will be tied to your open rate, so you need a catchy subject line that doesn't mention the survey or reward or anything like that. This will improve both the open and bounce rate,

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