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To the average person, you use all the right buzz words. But it all appears superficial. I’d highly recommend removing the phrase “no waste.” I’ll firmly call BS on that. Second, you claim to use solar power… how? Did you build on site power to feed your operations and smooth out your needs with battery storage or did you buy some REC’s to tack on to your grid bought power which may or may not be from renewable sources. Third, you claim eco friendly materials, but I see no listings for sustainable fabric certification like OEKO-TEX or certified fair trade organic cotton. In textile manufacturing, scope three emissions are some of the most difficult to quantify and reduce but you make zero mention of how you minimize GHG emissions through supply chain optimization. I see a brand that’s looking to cash in on most peoples lack of understanding of what it really takes to be a sustainable brand in the apparel space. Do better.
Appreciate your feedback! We don’t produce any waste, all clothes and fabrics are reused for other products, even if not for our brand. We share production facilities with other companies, enabling recycling and reusing of scrap materials. We use solar power across all of our production facilities both in the U.S. and Europe. All of our products are fair trade organic cotton. Each product is produced upon order, thus minimizing any and all excess often attributed with the fashion industry. No large supplies means we operate at the smallest, most sustainable scale. We are doing everything we can to change the fashion industry and support the planet over profit. We appreciate all your feedback and we’ll make the necessary changes to ensure the above is clear. Together, we can make a difference!
Let us know if you have additional
thoughts via email at info@theopenmovement.com. Great insights!
I'm concerned about the claim that you use your platform to advocate for human rights, but the website mentions nothing about working conditions for the people who pick the cotton, work in the cotton mills and work in the factories that make your clothing. THAT is where the true human rights impact comes in for your company, and that's where you need to focus - issue advocacy or some donations to human rights organizations is fine but it's disingenuous if you don't truly address supply chain human rights impacts.
Also, sorry but as a woman, I want clothes cut for me. Sometimes I choose to buy men's clothing for a bulky fit but "unisex" doesn't speak to me - it just says this won't fit in the hips.
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