Have you started to incorporate AI search into your strategy? Amazon say a 98% (!) YOY surge during prime day.
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Some crazy stats from the article:
Visitors coming from AI converted 50.7% better than visitors from traditional channels.
AI shoppers spent 49.9% more time on retail sites.
They viewed 20.5% more pages.
They had a 33% higher add-to-cart rate than shoppers from non-AI sources.
Man if these stats dont tell a d2c to pivot asap idk what does!