Hello Hello 👋

A question for advertising experts, CDs, and ADs:
From your perspective, what new roles do you think will replace the Copywriter position and have a stronger future?

like
Posting as :
works at
You are currently posting as works at

There will be hybrid Strategy/Account roles that will demand AI for what Copywriters used to do.

As the last 4 years of badvertising has proven, there will be little if anything creative, persuasive, or brand defining about the work; but clients won’t care b/c it’s faster and cheaper.

likesmart

Got it

??? Nothing

like

Hope so

like

I’ve seen some great strategists with copywriting skills or copywriters with great strategy chops. A blend between the two leveraging AI to help them speed up the process but not relying on it. I think nothing replaces a copywriter specifically but if you have a great mix of strategy and copy skills and know how to use AI to help aid in your work, then you’re setup for success

like

Also curious 😭

😂😂

what

I’m asking..

Related Posts

Genpact offered me 27LPA , however i am still to receive salary breakup. How much variable will be there in 27LPA?

like

Accenture Tata Consultancy Infosys Cognizant Wipro

Sharks, Can someone please refer me. 45 days remaining in LWD aur aosa dhak dhak ho raha hai ☹️.
Tech Stack: .Net Developer
Skills: MVC, .Net Core, WebAPI, jQuery, EntityFramework
YOE: 8.5
LWD: 30December

like
like

I just finished YSOM's behavioral assessment....what the hell...

like

Does Deloitte India give goodies and joining kit ? Though people are posting with pics in linkedin. I have joined Deloitte. But I got only laptop and bag. 🥱🥱

like

Do any programs besides HBS heavily utilize the case method?

like

Please mail your CV to ammar.azizi1@gmail.com along with the Job ID from the EY careers website ( https://careers.ey.com/ ) for a referral. Please only send your CV if you have not applied directly or already asked someone else to refer already.

Please also DM me here because sometimes the CV goes into my spam folder. Cheers!

like

Any Hilton recs in Charleston?

Anyone have a smart scale they like? I just got this Withings scale and it is all over the place with the body fat measurements. A good 8 points higher than the inbody at my gym. And also just swings like 3-4 points on its own. I’m fine if it’s off, but I want it to be consistent with itself so I can check my progress.

like

I currently work at an international law firm (4 years) and recently accepted an offer to go in house. The main attorney I support did not take the news well and was very angry with me. I feel awful and beaten down as I don’t want to upset anyone but the new role is fully remote and a nice pay bump. Looking for words of encouragement that I did the right thing. I feel awful 😞

like

Hi Fishes

Posting on behalf of a friend.

She has done BCOM and is looking for a job in Accounting in Pune.


Any organization will do as long as she gets to explore accounting or finance.

Please help by providing an helping hand

like
like

Just saw this focus factor ad on CNN and I was speechless. What the actual f*ck?

Post Photo
likefunny

Hi Fishes, can anyone tell the in hand salary for the below:
A) with tax deduction
B) with out tax deduction
Thanks in advance

Post Photo
like

Hello!
U-R-G-E-N-T
URGENT need for (14) Business Analyst local to or would be willing to relocate to AZ.
Client: State of AZ
Deadline: 12/7/2022
Start Date: 1/9/2023

like
likehelpful

Morgan Stanley or Schwab? Which brokerage should i choose?

like

Utilization director told me today that the layoffs won't affect me. My heart goes out to everyone that had to hear otherwise. Here's to hoping y'all find something better and prosper.

like

I just learned that I get to argue all of our pre-trial motions and do a direct examination at an upcoming trial. What are your best tips for preparing and setting yourself up for success? I want to hear them all! I’m beyond excited for the opportunity. It’s for our biggest client, so I really want to impress!

like

Who has the best tax technology? I have only worked at EY and so my exposure is limited and trying to gage where we are at

like

Additional Posts in Advertising

Just saw this focus factor ad on CNN and I was speechless. What the actual f*ck?

Post Photo
likefunny

How’s BBH NY?

like

Is how nicely the deck is designed really that important?

like

How do you handle remote teams being in different time zones? Right now we have a ton of team leaders on the west coast with the core team on the east coast and because of that urgent requests keep coming down after hours with the expectation to address it immediately. So at this point we’re working from 8am until like 11pm and nobody knows what to do to push back on it

like

I need honest opinions! How do you feel about agencies keeping a person on a Full-Time hourly Contract without any clear sight of offering a permanent Full-Time position?

Is it a reflection of your performance or the employer? What are the pros/cons of being contracted? Thanks!

like

What does this even mean?!

Post Photo
likefunny

My boss hasn't been teaching me anything new and I've been left out of meetings with agency partners. Is it possible that she's not helping me grow on purpose?

like

What's the perception of BBDO NY these days? Still good?

likefunny

Advice/suggestions please:
Let’s say you were interviewing for a global client lead role - at the holding co level - for one of WPP, Omnicom or IPG.

What questions would you ask in the interview phase?
What concerns would you have?
If you had your pick of essentially the same role at all three of those holding companies which would you pick? Or not pick?

If you have any insight/two cents you up for sharing to help me out, thank you!

like

It’s so nice that every agency laying off people, have those left standing (and other agencies) trying to hustle jobs for their unemployed friends, but there are also a ton of people who were unemployed prior to Covid...so no severance, job hunting lot longer, and not earning income for longer time...hurting even MORE due to quarantine.

likesmarthelpful

What's your policy on 'cold-call' messages from hopefuls asking for tips, advice, help? 😇 or 😈

like

What small or mid sized NYC shops are doing good work right now?

like

What's an average every level account person get paid in Boston??

like

Havas or ogilvy? Both are undergoing reconstruction but when they're your options.

like

Thoughts on CP+B Boulder? What is the vibe like there? Who are the clients?

like

Like I’m sure many of you, I’m tired of the word “empower.” But the thesaurus isn’t really giving me anything that feels right. Have you seen any unique or more authentic alternatives?

like

Getting pushed to do account work as a PM is making me want to scream. And the bullshit let's align on PM expectations meetings when I'm doing my job is driving me up the wall. I'm doing my job....YOU aren't.

like

Manager asked me to give him formal upward feedback. Everyone in the firm hates him. Let loose the cannons or diplomacy?

like

Who’s negotiated severance? Any tips?

like

Does anyone still play video games? Guilty pleasure, but sometimes feel a bit immature doing it

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal