Related Posts
Where are you on the chart?
Rising Star
Bain & Company Contemplating a move from Accenture Strategy to Strategy&, or Monitor Deloitte. Part of my consideration is the assumption that WLB is likely to be better than at McKinsey & Company, Boston Consulting Group, or Bain & Company. Could any of you fellow European fishies shed some light on the validity of this assumption? Sharing experiences would be highly appreciated.
Additional Posts in Advertising
Rising Star
Besides salary, how to pick between job offers?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Yes, it shows professionalism to the client. Esp if you are offering services at $100k+, the client deserves a nice deck. Now, to be real, having a really nice deck will make its content seem much better than it actually is too, making it easier to sell an idea to a client
If you want your idea to sell it’s important.
When I was younger I thought that the deck didn’t matter, it was all about the idea.
After a couple decades, I have observed the SHITTIEST proposals, strategies, ideas and campaigns get approved simply because the presentation looked really slick. And on the flipside, I’ve seen GENIUS work unfairly die because the presentation was bad.
Why? It’s because the client shows it to their own boss. The client’s boss is skeptical, and knows nothing about advertising. The deck needs to knock this person out in under ten seconds. This boss needs to feel like the millions they give to the ad agency is worth it. The deck should feel like a luxury product.
So yeah, it’s important. Unfortunately.
Yes! The deck has to work without the agency in the room
How important is your appearance in a job interview? Or a date? Or when meeting the CEO?
Depends on the meeting and the project. But assuming it’s a worthwhile brief you care about:
To clients, absolutely.
Internally, depends on the progress of the project and your internal audience (ecds, ccos, cds, ir’s, first round check in’s etc)
Yes.
So when an idea sells and now you get a few treatments from production companies bidding for the job... are you ever blown away by the meticulous craft of some treatments?
There is your answer.
Of course the ideas rule. But if the idea is incredibly buttoned up, it adds confidence for the client.
I really love a well craft treatment. It feels lile the Director put a lot of effort and is into the idea. Of course the vision rules, but usually a nice treatment comes with that.
The more time spent on the deck is more time you could have spent on the ideas. Keep it simple, keep it clean and don’t make it feel like a presentation.
No for me. It can’t look bad, but spending a gazillion hours on it is a waste of time IMO. Lost as many pitches with an amazingly designed deck as a simple and clean one. Sold as much good work with a client template as I have with a bespoke over designed one.
I once had a client pull me aside and tell me that they aren’t paying us to waste our time “making the deck look pretty.” Spend the time on the content.
Rising Star
make a deck template that’s simple and consistent. overly designed is distracting. but nicely design in a modern, clean, minimalist way is professional.
Pro
Try sending a deck designed by the account folks and see where that lands you.
No. Simple and clean is fine.
Lol got ‘em
Simple and clean > bad attempt at designing a deck.
Sometimes more important than the content itself
not just how it looks, but how well it's paced. how many breathers are there for big idea lines vs. statistics? knowing what does your client responds best to matters more than simply making it pretty
Nah. Just keep the pages clean so the viewer can focus on the work.
That’s also design. Agree with you but that is a thoughtfully designed deck.
The good ones can see the idea for the idea, and not need it served to them on a perfectly designed platter. Sadly there aren’t enough good ones in charge these days.
Pro
Yes, but nicely designed doesn’t mean it has to be over the top, save that for pitch decks and really big projects.
For smaller stuff, you should already have a clean agency template to work in.
Pro
Can’t have a good BBQ without a nice deck.. 🍵
Pro
*clicks tongs* you bet, son
Rising Star
Yes. Abolsutely yes.
This was a joke question, right?
Do good words matter?