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I’ve really enjoyed Jasmine Bina’s substack recently. She’s a brand strategist and has her finger on the pulse
Rising Star
Not a strategist but I like Stratechery. Our industry has too many people who want to stay at a high level. It hurts the work and shortens the client relationship when you don’t have granular knowledge of our industry and theirs. Nice to see Ben Thomson buck a trend of Linkedin thought leader dreck and actually demonstrate understanding.
Follow the r/fauxmoi subreddit.
Sign up to Substack, if you follow a couple of newsletters you will get recommendations.
Some of the ones I follow Matt Klein, Zoe Scaman from the top of my head.
It’s a big world. There is no zeitgeist blog or whatever that covers everything. Just go to Google and click on what’s trending if you want a sense of what things you don’t know you don’t know.
Hugely underrated resource that’s better than social listening. Most ppl search, few people post.
And follow black culture. Defines a lot of the culture
A lot of social strategists swear by Link in Bio. These days, all of us should be thinking like social strategists to some degree.
Social listening is listening to culture. The best tool I’ve ever used to find cultural trends. It’s not as easy as reading a report or a blog but it can be customized to the culture adjacent to your brand.
For brand agnostic stuff, simply living an online life helps but you could argue it’s limited to your bubble.
Copilot. If it's real, you'll get it right away without any ads, and it'll even try to cheer you up if it's bad news. If it's incorrect or fake, you can just say it's a conspiracy.
Tik tok
Thank you strangers on fishbowl. Much appreciated