Hi dads! I’m thinking of opening up a daycare. Doing some market research… what matters the most to you in selecting a daycare? What would make you switch to one daycare over your current one? Thank you!

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Assuming you are a dad...Anecdotal, I've not seen a single man involved in daycare after visiting a half dozen centers locally. The one we use literally assumes the mom does all the primary care of the children. The forms are designed in such a way, communication is written that way, etc. It may be worthwhile to do some local market research to make sure the decision makers (both parents, as relevant) are comfortable with a center run by a man. Could be a conscious or unconscious bias at play, could be a comfort level from the kids, I don't know. On the other hand, we literally have shortages in availability in our area so maybe it doesn't matter. Not trying to make political statements at all, anecdotal as stated above, I think there are a lot of traditional thoughts structurally built into these institutions whether we realize it or not.

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100%.

I'd be real interested to see the outcomes of that market research to see if it's a real barrier or not. Our neighborhood has four daycare centers within walking distance, maybe 50 or more employees in total, not a single man that I'm aware of. We have a lot of unregistered daycares in people's homes too within certain immigrant groups and none have men involved either. Interestingly, one of our friends who uses one was told the husband of the owner isn't allowed in the house during daycare hours.

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Assuming quality of care is comparable, proximity and hours of operation.

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For me, 4 things, but it’ll be different for my wife (1) Cost, (2) Teacher to kid ratio, (3) Curriculum, (4) Location

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In our area a lot of parents are asking if webcams are available to keep an eye on their kids.

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Yep my wife is big on these. But then beggars can’t be choosers. If you can’t get into the daycare center you want at the appropriate price point, webcams are no longer a deal breaker

Microbe control. Everyone in the house has been sick af since baby started daycare. Nonstop.

funny

Lol I wish microbe control was possible. Seems like a new virus every other week

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Cleanness. Decent care staff. Nutritious food and learning.

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Price and length of day

For pets or humans?

Just asking as I feel it may be more profitable with pets.

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Just asking, WHY do you want to open a daycare? Am hoping it’s a passion project…

Is that really true? This is a consulting forum, an industry where we get paid way more than we are worth to society. OP is a Sr Mgr, which means he could be making 200k-400k and on the verge of inching towards 1M+ /year over the next decade. If 💰🖨️ is the goal, I recommend doubling down on consulting. If the goal is to impact society or help those who need it most, then godspeed, my man.

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0) Proximity
1) Hours of operation
2) Care provider to kid ratio
3) Cleanliness/quality
4) Cost
5) if they provide food, it’s a major bonus

This. Plus tenured employees. I don’t want to buy into a place because of the people then have them all turnover right away.

Here are the reasons we selected and stayed with our daycare:

• Cameras
• Food program with whole foods for breakfast, lunch, and snack (takes away a huge burden for parents)
• Location & hours
• Reviews from other parents regarding care, communication, safety, etc.
• Quality teachers/employees

Food program and education...

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