Hi everyone, I'm the founder of a black owned ad agency. We're having some trouble landing clients and was wondering if anyone here had any words of wisdom on how to source and secure contracts?

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A couple things I learned that may be helpful is registering w/various state and county procurement offices which allows you to bid on contracts. I've never seen one of these rfqs/rfps come from major brands, however, as they're usually for offices within govt or govt related. Also, consider getting any MBE/WBE/DBE certifications which will then place your company on a list to be considered for potential contracts/bids (from brands). I'll be happy to chat on DM if you have questions.

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Interesting we didn't consider govt contracts but looking these up seems promising. Thanks for the tip!

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It's a tough time for growth rn. What's your agency's name? People can help put the word out.

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I'd rather keep it anonymous but I hear you on the fact that it's a tough time

I would recommend non profits who are targeting Multicultural. Try Be The Match HQ is in Minneapolis, good luck

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