Hi friends! I just started a new gig brand side and in the big picture it’s not crazy work ; emails , web copy , social , in addition to concepting. But of course the first day is trial by fire being thrown into projects they needed work for yesterday - the sheer volume is def a bit wild. That to say , those working brand , do you miss agency ? Are you happier once over the hump. Guess looking for some reassurance here aha 🥲

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Brand side most of my career and have loved it. Went to agency work for a few years in the middle and was 💯 traumatized by it. I also don’t give a shit about awards, power or working 15 hour days to be considered “cool”. I would never go back.

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Thanks folks! Appreciate the kindness here 🤗 just the growing pains at the beginning can be a lil rough

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It can vary depending on where you’re at but in my experience it’s far less stressful, provides more work/life balance, and usually means less back and forth to get things approved. If you have a great manager and good team culture, then all the better.

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Absolutely do not miss agency life. Not one iota. Hope to never ever have to return.

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When I worked brand, I loved it. Wish I could find another gig like it!

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I think back fondly to my brand side like it’s a long-lost lover, the one that got away.*

Get through the first weeks and then it’s a beautiful life.

*aka laid me off during a merger

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Maybe it’s cause before you got there stuff was just piling up, but once you push through this stack the flow won’t be “fire hydrant”

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