Hi! I’ve been an on and off office PA/Production Coordinator trying to get more into an ad agency role. Any advice for switching over? I don’t have a portfolio so I can’t jump into creative yet

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Figure out the names of the business and admin people who don't have creative roles but have similar skills at an agency where you want to work, use linked in and tell them. Many times, companies pay for referrals, so they might be inclined to pass your name along with a good pitch for your case.

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Look for associate producer roles, that’s where you’ll start. Get to know the landscape, be able to talk about advertising and branded content. Use networks to get in touch with recruiters at the agencies where you want to work. You’ll be cheap, so it shouldn’t be too tough to get in the door

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Thank you for your help!

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