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Daily Wordle!
JUL. 19th 2022
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Additional Posts in Creatives
Who does your taxes? Need a recommend. Thanks.
AKQA NY thoughts?
Are Creative Directors rich?
Going in-house full-time ✌🏻
GSP San Fran or Leo Chicago?
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Making anything creative with those people is a win so I like it. From personal experience I know those clients are braindead
Coach
W+K did great stuff with them.
Coach
Love how we’re all…
Nah. They’re following Wieden’s work, which was great, with a pretty generic brand origin story which boils down to “our founder made chicken.” Compelling stuff.
Enthusiast
Meh idk. I like it but I’m not wowed. That fair?
Not amazing but certainly the best work that’s been made recently.
Kinda interesting move to show the Colonel as the angry spitfire he really was vs the charming southern gentleman he was always painted to be. I can see angry white southerners getting behind this. 🤣
Idea isn’t revolutionary but I really like the execution. Really good
Pretty but not great conceptually. Not a fan of chicken as a verb
Maybe. But you don’t get credit for work you couldn’t sell.
I like seeing the colonel punch someone in the face. The work is fine. Not groundbreaking, but not boring. I wonder what percentage of the media this will get vs. their food crave work. My guess is not much.
I feel like I’ve seen the “brand origin story but make it kinda winky and semi-ironic” thing so many times and it feels like a lose-lose.
You end up telling a brand story consumers don’t care about in a semi-ironic way that leeches it of any believability.
Colonel Sanders cared about chicken? You don’t say. There’s some interesting stuff buried in the spot, but it treats him like a fictional character.
Okay. I’m not sure this ad solves that problem. Also think you could tell his story as a founder in a more interesting way without getting into whether he was a racist. I’m not sure what point you’re trying to make.
Love it!
Link
https://www.fastcompany.com/91367349/kfc-is-staging-a-kentucky-fried-comeback-with-colonel-sanders-as-rivals-like-chick-fil-a-eat-its-lunch
I’d like it more if you linked to it
https://youtu.be/yv8NRl-C3WA
Not bad. Does he get more violent in the next spot? I’ll watch it either way.
^This
Hey it got Matty a pay check and I love to see it
i’m loving it
Why does it look like it’s completely made by AI?