How are you keeping your portfolios “senior level” while most of your day job work is tiny optimizations, variants, tweaks, and not big, shiny campaigns? I’m struggling to show strategic depth when my output feels like it's not appealing enough for new roles within or outside my current agency.

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I make my portfolio the director’s cut. Even if my daily work is optimizing button colors, I show why I picked those colors. Strategy, user thinking, data insights—it all makes the tiny shine big. Plus, I sneak in a few passion projects that scream, “See, I still have range!”

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Struggle with this too

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