How are you planning to step up this year? Whether it's up the career ladder or just in performance or in the projects that you will be working on. I'm trying to gear myself up for a better year but would like some ideas on what I could work on to actually achieve a better year than 2024 was for me. Hope to hear from people on the bowl!

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I'm planning to dive deeper into AI and AR/VR applications in advertising. We've been dabbling, but I want to lead the charge in creating truly innovative campaigns that leverage these technologies in meaningful ways.

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As part of amplifying the generally underrepresented voices, I had the idea to meet up once a week where the junior creatives lead and brainstorm potential ideas with no bar on feasibility and other things that come in the way of avante garde ideas. I love young brains and I'm hoping it will lead to bigger and better things, all while strengthening our team bonding.

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I’m trying to have my teams review award winning work and dissect why it was good - or
not - to help them develop better ideas.

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That's a good one!

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