How closely should I pay attention to CCOs and CEOs, of both agencies and bigger brands? Is it important to attend their speaker events? What should I look out for?

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Naw

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Hot air?

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I saw you didn’t attend the last one.

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Ideally you’d find a couple of prolific ad people who impact the work you like / say things you find interesting.

Trying to follow everyone is not a good use of your time and tbh most just say similar vague things on similar platforms. C-Suite are pushed into trade press whether they have an interesting perspective or not.

Just keep track of where the good ones are going.

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