How cool is this creative? Props to Chupa Chups for going out of their comfort zone and doing this. I actually proposed an idea very similar to this for a beverage brand and they outright rejected it. They thought the general audience wasn't smart enough for something so science-related. Have you had situations like that? How do you push through and get clients to agree with your ideas?

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Wow! Love the idea. Such a simple idea. I don't know why your clients thought the audience wasn't smart enough for something like this. That's ridiculous LOL

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Proper work

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Exact same idea and execution already won in Cannes in 2006 for the same client. So, they didn’t really get out of their confort zone.

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I kinda think that as a CD it’s also your job to be some kind of Encyclopedia of the ad industry. This one actually WON in Cannes, it’s not like it was a small print ad that didn’t win any international awards. And yes, we are in the industry or messaging but the difference between being « good » and « great » is the ability to tell the message in a completely new way.

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