How do you base your design decisions on data if there is no budget for user testing or the stakeholders are in general reluctant to do it? Do you use GA? Any insight will be greatly appreciated!

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You can use GA to see what users are doing, where they’re clicking, and look for patterns in the data. Try using common ui/ux patterns & interactions (from pattern or component libraries) that will help you with ease of use for your users in general. Use the stakeholders to get their ideas and check it against GA to see if there’s any discrepancies you notice vs what they’re thinking. Then do your best with both and monitor the data. You can also do paper prototypes/figma (whatever you’re using) with whoever you can get to help you out. Write down your findings. That might help you get them over the reluctance hump. Hope this helps!

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In my case, it's stakeholders.

This is the hard part, yes you’re going to have to lean on stakeholders, but also consider pushing back to say certain unknowns and customers need will not be found if no resources are given for UXR. Market research aside from competitor analysis, will not cut it alone either, justify what you need, what the business doesn’t know. The cost of biz guessing is higher.

First what user data can you leverage? Do you have any customer feedback?

It might be easier to gather qualitative insights, that point to a need. If there is a pattern, and a problem I’d hope that’s enough that you get chance to interview, observe or create a survey.

I’m not even good at survey design, but I think all of this can be done lean. Justify the time you put into this fact finding though.

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