What is the difference between Principal Design Strategist & Design Strategist?

My current title is the latter and I’m interviewing for a Principal role. The title suggests it’s more senior and would appear to be a promotion on my resume but the jd sounds similar to what I’m already doing. I’m currently and IC, Principal is also IC. The only nuance I got from the recruiter is that there is no actual designing in this role.

Is this a case of title inflation?

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