How do you handle being always on call? Even when I'm not working, I'm checking mentions and worrying. Went to a movie yesterday and checked my phone probably 10 times. How does one actually relax in this job?

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You’re not always on call. Doctors are on call. We are not saving lives.

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Set boundaries. Communicate to your team what you expect of them, and be clear what they expect of you. Then disconnect. If you can’t do any of that, find out why. Maybe it’s not the job, it could be the place. Not all agencies are burnout shops (although many definitely are). Good luck.

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That's entirely up to you. If you don't want to check messages, don't do it. It's public relations, it's not the town fire department. If you find that you can't stop yourself from obsessing over the job, maybe the work just isn't for you.

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Exactly as AE1 said, life and death are not hanging in the balance in this industry. Start scaling back and make it a point to commit to that. Mute or pause notifications, and deal with them when you are working.

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It’s a realignment of your own mentality.

Being on call all the time is fine, I do the same. But there are a few things with that:

1) expectation setting. During nonbusiness hours, you will respond to emergencies only OR more time between responses (4-6 hours) if it’s timely but not an emergency. Very few things really require active hour to hour management 24/7

2) you have a team (I assume). Work in shifts-someone takes one day or one weekend, while you are back up and then switch. This doesn’t mean that person is responsible for handling whatever comes up, but they are responsible for triage and activating people if necessary.

3) communicate with your team. I can’t imagine a world or role where you can not sign off for a 120 minute movie. That seems like an unreasonable expectation you are putting on yourself. If you are that concerned, message the team “offline for two hours” before going in.

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Realistically, that’s the job you signed up for. If you’re going to be in PR you’re always on call. While it might not be life or death. It feels like that for your clients. Their entire reputation and brand are hanging in the balance at any given moment. We were warned in college that if we went down this road, we would be on call 24 seven.

Imagine thinking a brand’s reputation crumbling in three hours because one of its agency team members didn’t answer an email.

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