Related Posts
Anonymous User
Conversation Starter
Rising Star
Jummah Mubarak Fam ☪️💚
14 Muharram 1444
Anyone think HODL has jumped the shark?
Will the market drop tomorrow?
Additional Posts in Creatives
Community Builder
What’s DDB like these days?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
"At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."
When you have something to say, a straight line is all you need.
"100% natural ingredients"
Now that needs some help. You haven't found something to say yet.
I always loved the Rolls-Royce clock line. It has insight and straightforward.
I've found ADs and CWs look at headlines very differently. Sometimes, the copy should be straight forward and the AD wants something puny or funny.
Imo, you don't give "feedback" on copy. You give suggestions or opinions. I don't care if you have 10 years on me, I'd still want feedback from a CD level or another CW.
As a creative partner I would always get feedback. They might make your work better. A good CD can up level, but they don’t have the time.
Being clever isn’t always the best way to communicate information.
I don't think straightforward is bad for a headline. If it communicates what it is supposed to in a clear, impactful manner, that should be good. If you have a thought about what you think a good visual is, ask if they have a line that can accompany your vision.
Or you need a more senior writer. DM and I can help you freelance
I want the reader to come away thinking about the idea, not the line. So focus on whether it conveys the idea. We want “woah, I never thought of it that way” not “huh, that’s clever."
Is there a better way to give feedback? Or make suggestions? I’ve been working with a lot of junior writers yet that need guidance.
i would say you judge based on whether the line is communicating the idea/concept you want above all — if that box is checked, move on to deciding whether the style of writing is appropriate or exciting enough for your goals.
try to focus on the components of the language being used then work with your copywriter to tweak. i’m sure others will have better advice but i hope this helps!
Getting that straight right in the nose line is actually a good start. I tell my writers to do that sometimes. Write exactly what you need to say as simply as you can. But after that say the same thing in 100 different ways.
OP - good for you posting this question. To my knowledge, nobody—ad schools, marketing seminars, mba programs, not any damned place—teaches people about the very simple, but utterly complex, job if providing high quality feedback. I have my own thoughts (like, if there’s any way to start with a positive, go there as a way to drain the tension out of the process)—but just wanted to applaud the curiosity and the effort.