{ "media_type": "text", "post_content": "How do you know you’re an asset to an agency? I’ve read about people getting laid off on the spot, no prior notice nothing. \n\nIs this normal in advertising?", "post_id": "618ae6067e573500347aa3f6", "reply_count": 11, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

How do you know you’re an asset to an agency? I’ve read about people getting laid off on the spot, no prior notice nothing. Is this normal in advertising?

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I wouldn’t say those two things are connected. You could be a perfectly fine asset to your agency and still get laid off due to others being more politically connected. Anyway, yes, layoffs happen all the time. I’ve only been laid off once, but I’ve survived a few.

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I have been an asset all the time, got laid off / fired from almost every shop, because other people were just more fluent in politics.

likesmarthelpful

Doesn’t happen at Turkey Taco

likefunny

They don’t have anyone to lay off. They keep it lean.

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No such thing as full time, everyone's permalancing. When it's bad, look out every quarter.

likehelpful

Generally you need someone who fights for you. Looking back at one time for me, when the opps woman literally spun around on her heels to avoid me at the elevator and the manager who told me not to worry about needing to work over my vacation. LOL I was laid off a week after I returned. NYC big agency layoffs happen all-the-time, to the point I’m suspect of people who haven’t experienced and grown from it.

likehelpful

Layoffs happen like the seasons In advertising and are entirely dependent on budget not really your work personally. If an account your allocated to takes their bussiness elsewhere, watch out. Get on other projects. It’s usually people with higher salaries and people who aren’t working across many things that get let go. I’ve survived many many layoffs usually because I was heavily allocated across more than one account and they were underpaying me so basically if your cheaper then the next guy and working a lot your good.

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Agree. I survived COVID layoffs because I was criminally underpaid.

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Make sure you’re always working on billable accounts. If all your projects are pro bono accounts or the agency holiday party, your head will likely be on the chopping board when the layoffs come. Also I’ve seen every “sexy” award team that is only put on pro bono award bait stuff, be the first ones to go. They generally have very high salaries and are not tethered to the day to day operations that make an agency profitable. I’m not saying don’t be that team but make sure pro bono award work is not your only contribution to an agency.

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Normal even if you’re killing it. If the agency is a part of a holding company, even more so.

It’s amazingly impersonal at holding agencies, at least in my experience, because it’s become so common place. Has not always been like that.

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