How do you present TV/video concepts? Do you put the entire script with a hero image on a slide and read directly from it to client? Comic-strip style illustrations w/speech bubbles? Lo-fi video comp?

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Depends very much on the client. Some are fine with just a script, others need a storyboard to get the idea. I usually go with the script and some sort of mood board

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Watch Nothing in Common. Tom Hanks will show you.

Script with key visual next to it. I also care tremendously about how the script looks on the slide. In fact, it’s just as important as the visual. If it looks easy to read, the client will read along with ease and listen to you. If the margins are all over the place and it looks like hieroglyphs, their eyes will glaze over.

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