How do you usually decide who the right influencer/ambassador for your marketing efforts is? I'd personally think Lindsay Lohan would be a pretty mediocre option, but I think what hit the chord with this one was the 80s theme, and the nostalgia only she is capable of bringing up just worked. Great job with this campaign, if you ask me. Let's share our thought processes and strategies around picking the perfect face for a campaign!

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Agree with you. Old Navy hit it out of the park with this one. I usually can't stand LL but her presence in these Old Navy spots was oddly comforting and it has to be the nostalgia factor. They made her look surprisingly young in this too.. so props to the MUA. Unless she actually looks this young now, with other kind of help from surgeons.

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