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I hated it and thought it was trying too hard to pat itself on the back and look cool, but I'm a millennial on the older cusp. 🤷🏻♂️
100% what I thought. When they say “but an ad with no logo?! That’s another level” feels like they are too afraid of going unnoticed
I think it’s a good idea and Doritos is a brand which could pull it off, but this :60 goes way overboard explaining itself and calling its own action “next level” hurts me. But I bet it was a very clean idea initially and nervous clients put language similar to the presentation write-up into the script. You could cut this down to a :30 keeping the right bits it would be 🔥.
Agree with you there. feels overdone but it could be good if executed properly.
It feels like an idea presented in a 80s/90s movie where the lead actor is a Creative Director in advertising, and he/she wants to do something “risky.” He/she presents the idea and when they cut to the client in the boardroom, it’s just a sea of bewildered, silent faces. Except one client who says “so you want us to run an ad, without our logo?” Then you cut to the CD packing his boxes in his office after he’s fired. And anyone in advertising who watches the movie thinks, “nobody would ever present something so lame, pandering and try-hard.”
And then it gets presented, sold and made in real life. By Goodby, of all agencies.
Except they would have said he was an account executive because that’s the only job anyone had in 80s/90s movie ad agencies.
It reads like it was written by a word cloud
FWIF just searched “Doritos commercial” on Twitter and around the time the spot ran on the VMAs the comments are 95% love. And no I don’t work at GSP, I criticized the spot above but in fairness I use Twitter sometimes as armchair research to get a pulse on my own launches and this one’s passing. But specifically gen Z ? I don’t know. My kids are gen Z and they’d hate it but they hate almost everything. Except Oatly. They love Oatly. Now this is a post about Oatly. My job is done here.
ECD1 you're actually a cool one. Bless you 🙏🏿
Nicely executed, I’d be pleased with that to be sure. But really made me chuckle that they have gone all against the system and “anti” advertising here... but, that felt like one of the most overtly branded campaigns I’ve seen for a long time.
Ding.
“Make the logo smaller”
It’s cool. Well done.
The idea of a blank bag is really good. My nitpick is the manifesto, which is not so good. The only OK part was the middle where it got poetic. The beginning and end, particularly whenever it patted itself on the back for being iconic and about the brand, was over-explaining the idea and made me vomit a little bit in my mouth.
It only works when it naturally fits in with the concept. Tide *had* to break the fourth wall because they used it as the mechanism for the concept. This Doritos spot didn’t have to explain itself at all, but they chose to do it anyway, which sapped away any satisfaction of getting the “joke.”
It’d be cool if they actually sold Doritos in plain blue and red bags.
It came off like a pitch sizzle vid IMO. Too long and wordy to be exciting to anyone but the client, but some brand truths buried here and there. (My guess is it *was* a sizzle vid to intro the broader idea and then Frito Lay wanted to make it a real thing.)
Neat idea. Lame execution. And I’m confused about what they are trying to say.. “we are Doritos and we are so big and famous that even if we got rid of our logo and branding you would recognize us.” Ok cool.
This
Maybe not perfect execution but they were able to sell it so respect, I would put it in my book.
Lol glad you got that out of your system CD1.
Next level is the Sistine Chapel. Next level is OK Computer. Next level is watching Houdini’s escape acts in the early 20th century. A Doritos ad with no logo is...um...yeah
It’s inside baseball. No one cares except ad people.
def don’t care.
https://musebycl.io/advertising/doritos-ditches-its-name-and-logo-anti-ad-campaign-gen-z
Yeah I agree CD2. They aren’t the first to have this thought, but I do think it was well executed. More entertaining than most snack ads. I’ll be curious to see how it performs
This would have been good if it would have actually been treated as an anti-ad. Aka remove:
- the entire voiceover
- pixelated logos
- “logo goes here” at the end
My thoughts - this ad was very well executed, but would have only worked for a well known brand that’s been around for generations. Even if Doritos had brand awareness but wasn’t iconic, this wouldn’t have worked. I see this campaign creating a lot of buzz... but I wonder if this will increase sales by a large percentage. I have a feeling this ad will be like Budlight’s Dilly Dilly - great and funny ad, but didn’t generate revenue. Maybe I’m wrong. Can’t wait to see the results :)
Woah you’re really boring
this was whack af...