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I hated it and thought it was trying too hard to pat itself on the back and look cool, but I'm a millennial on the older cusp. 🤷🏻♂️
100% what I thought. When they say “but an ad with no logo?! That’s another level” feels like they are too afraid of going unnoticed
I think it’s a good idea and Doritos is a brand which could pull it off, but this :60 goes way overboard explaining itself and calling its own action “next level” hurts me. But I bet it was a very clean idea initially and nervous clients put language similar to the presentation write-up into the script. You could cut this down to a :30 keeping the right bits it would be 🔥.
Agree with you there. feels overdone but it could be good if executed properly.
So while everyone busy giving each other ad hom wedgies, I started wondering if we’re all missing the point of the anthem—esp. considering that GSP not exactly light in the creative standards dept. So what if this is as much a trade play as anything else—pushing display and feature against the other chippies by showing greater connection with the key customer segment for junk food. Take another look at this anthem in that context the thing takes on a whole diff, and smart, dimension. Nothing but gut to support this, except the thing is super long for Gen Z to ever get through.
I think they tried something. And didn’t exactly succeed in my opinion. But what will be interesting is what comes next and what they have planned. Was it a one off stunt or part of a bigger idea. Struck me as a little too “Obey Your Thirst” and any ad that goes out of its way to tell you it’s not an ad is the addiest shit ever
Who needs logos?
Remember that episode of curb when Ted Danson makes an anonymous donation and then tells everyone about it? That.
Every single one of you wouldn’t complain if that was in your book, LOL.
I wouldn't hire anyone with this sort of drivel in their book.
Seems all brands these days just try to do what nobody has done before. Bold. Brave. Doritos. 🙄
It made me want Doritos. All that spicy dust.
I loved it! It was simple yet bold. And sure, it could only work with an iconic brand like Doritos but so what? McDonalds has done the same thing. I think Doritos executed it perfectly
Um, VO says "no gimmicks." What do they think "no logo" is?
How is it even an “anti ad” at all? It’s still a commercial and a stunt and has a strategy and goal and target. And it’s being sponsored by a brand. The only thing missing is branding. And branding isn’t the only thing that makes a video and ad. I think it totally missed the mark and doesn’t have a clue what it’s actually trying to say. And the triangle on the billboard is still kind of a logo so they missed the mark there too.
It feels like they dialed into Gen Z pretty well—although it’s pretty obvi targeted (supposedly NG with this group). Great to watch how it does—learn from them. The « so well known we don’t need to tell you who this ad is from » has a rich history (going back to VW long ago)
The irony is that this concept wouldn’t work for a brand that didn’t already have a ton of brand recognition / awareness.
Definitely felt like a spec ad. Super obvious to sell the idea. It’s weird it went out like this. It feels 100% like an ad industry ad. Like, I’d ask my “normal” friends what they thought and they just wouldn’t care, “it’s an ad”. And an ad that tells us it’s an ad over-and-over again to boot.
Forget Gillette. Now I feel empowered.
Two different things, chill
No.
I’m clearly not the target demo because this ad does nothing for me. Should have been a :30.
I eat Doritos and had no idea this was meant to evoke the brand. I literally thought it was a version of "your ad here" advertising the billboard space itself. As a CD of mine used to say, this is "a bit up it's own arse."
Gen Z here. I liked it
I liked the legal copy at the end.
It's disruptive. We need more of this and less of everything else. Let's give kudos to an agency that is trying to do something different. Now, can we get those bags out on market? I'm down for doritos.
I hate it