How frequent is it for a production company to be invited to bid or work on what is clearly designed as a scam ad (one made expressly for the purpose of awards shows)?

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Very rare

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Not scam. But not unusual to see work that feels 100% geared to win awards.

If it’s a spot for a pro bono cause, it’s almost 100% the agency has the awards shows in mind. That doesn’t make it bad, in fact, if that’s what takes to get agencies paying back, let’s hear it for ego!

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