How important do you think PR awards really are? Does it impact you choosing which agency to work at next, or is it really just for show?

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I don't think they move the needle at all. These awards are almost always pay to play, at least in my area. I think they're just for show.

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That’s exactly how I feel. I’ll be honest, I don’t even consider it when looking at agencies or work

I mean important to a point. But I don't necessarily put too much weight in them. So many are just pay to play.

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