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It’s foreign money from overseas, from a few specific countries in particular, at jaw-dropping numbers. They put all the money into the celeb endorsement, and a minuscule amount into the production, and the creative direction is entirely controlled and decided by the foreign company internally. That’s why everything about it seems a little off.
You answered your own question. “I know they must be paying a lot.”
It’s the same reason celebs do any commercials overseas.
Rising Star
It’s not overseas - it’s right here in the US. Lionel Richie, Pedro Pascal, Jason Alexander….
The tech companies are based overseas, not the celebs. Israel, China, etc.