How is Bingo Blitz and other weird gaming apps getting A-list celebs to promote their apps? I know they must be paying a lot —- but why would celebs want to do those spots?
It’s so weird to me….

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It’s foreign money from overseas, from a few specific countries in particular, at jaw-dropping numbers. They put all the money into the celeb endorsement, and a minuscule amount into the production, and the creative direction is entirely controlled and decided by the foreign company internally. That’s why everything about it seems a little off.

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You answered your own question. “I know they must be paying a lot.”

It’s the same reason celebs do any commercials overseas.

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It’s not overseas - it’s right here in the US. Lionel Richie, Pedro Pascal, Jason Alexander….

The tech companies are based overseas, not the celebs. Israel, China, etc.

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