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This design makes me ridiculously happy. That’s all.

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The brief must’ve been like, “While we can’t advertise during the Super Bowl, we want to blow $10m like we would on a Super Bowl commercial. Go!”
The fact that XBox did it first and a full three months ahead of Coors should have made DDB slam the brakes. I know Britt and Colin are incredible creatives (sincerely, they are) - just wonder why they didn’t cut bait on the dream thing after XBox? Did they have the idea earlier and XBox just got to market sooner?