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Mention recent work the agency has done that you like (be complimentary). Mention something specific or write it in a way they know it’s not a generic email that you send to every recruiter. It always helps if you have a mutual connection who works there. Like “tell so-and-so I said hi when you see them.” If the recruiter likes and respects someone you know too, that always helps. Don’t email them at night or on a Monday morning or Friday afternoon. And of course, proofread your email.
Pro
Humor helps.
Attach your resume. Body of email should be a truncated cover letter to intro yourself.
Tell them what you like about their agency and their recent work so it doesn’t look like you blasted the same template 100x.