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You have to find the people who are willing to pay what you are worth. Plenty of people undercut themselves with pricing, but that’s because they don’t have the experience. You pay more for quality, and not everyone wants to do that.
Subject Expert
$50/hour with 15 years of experience isn't overpriced — it's underpriced. The problem isn't your rate, it's Upwork's race-to-the-bottom marketplace where brands expect senior talent at offshore prices. A seasoned digital marketing strategist with your background should be billing $100-150/hour off-platform. The clients telling you $50 is too expensive are the exact clients you don't want — they'll nickel-and-dime every deliverable. Move your outreach to LinkedIn and direct referrals where buyers understand value. Upwork is optimized for budget shoppers, not experienced specialists. Have you tried sourcing clients outside the platform?