Comms and Connections Strategy

how to work with creatives that have never worked with a Connections planner before?

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Show them cool case studies and how the idea comes to life in all these channels. Tell them you will help their idea work in the right channels. Stay close to them, answer their questions, have jam sessions, help them fight for their ideas, etc.

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Hello fellow McCanner - Julian Cole from Planning Dirty has some great intel on the topic. Have a look at his site and download a deck that specifically addresses that topic. Hope it helps ;)

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