Comms and Connections Strategy

how to work with creatives that have never worked with a Connections planner before?

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works at

Show them cool case studies and how the idea comes to life in all these channels. Tell them you will help their idea work in the right channels. Stay close to them, answer their questions, have jam sessions, help them fight for their ideas, etc.

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Hello fellow McCanner - Julian Cole from Planning Dirty has some great intel on the topic. Have a look at his site and download a deck that specifically addresses that topic. Hope it helps ;)

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Just want to encourage those of you who are not quite feeling like getting up and making the effort to go to church tomorrow. God has something special for you, get up and go with an expectant heart.❤️

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