How valuable is the marketing team in your organization?

Is the team seen as a valuable support group with buy in on important decisions, or is the team looked at as order takers? In the non profit space I’ve seen the worst of the latter, and currently I’m on a team pushing towards the former. Our work keeps driving results that we can point to, which is helping.

What about in your org?

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We get ignored for the most part as long as things are going well, but the moment things get rocky and leadership has to point fingers somewhere we're usually the first ones they point to.

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Yea that tends to be the case. “SEND MORE EMAILS” is usually the rallying call. I’m working to get my team out of that place.

I’ve been lucky enough to be at organizations in the past where the marketing team was seen as a true driver. It helped that the “product” was good, so the marketing team was seen as an extension of that quality.

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