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Human-Centered Design is (unfortunately) a consulting buzz word these days. How do you all feel about this? Is your firm doing right by HCD, or is just another thing in a big bag if things they use to bill hours?

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When used appropriately I think it’s a great descriptive term. Unfortunately, like “MVP” and “agile” it’s misapplied more often than not.

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What would you like to call things we design for our clients’ customers?

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Good design is more than just a nice app. Companies need to rethink their operating model and how they serve their customers across channels end to end. That’s where the struggle is with clients. We design great experiences but to realize those experiences, our clients also need to change their culture and make big bets across the entire business. Then only they will achieve true hcd

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I think it’s a great way to help clients reimagine their work. I’ve used it to help audit engagements brainstorm and build roadmaps for tech enabling/automating the way they work

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Personally spend a lot of time articulating why HCD is important and different...feels like a losing battle

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We need a way to distinguish a different method than designing solutions based on how the business is currently structured or operates. HCD is just one name for designing with the end user in mind first. What would you call it?

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Agree with OP. HCD is glorified Omni-persona Intuitive Design.

If you're talking about a single project or deliverable then yes. It's buzz if the culture of the client or company isn't intrinsically human centric.

Additional Posts in Digital Consultants

I absolutely find it hilarious that when people ask for other people’s perspectives here, instead of responding to the question, most guys would go off tangent and start a psychoanalysis on the OPs character. And then it snowballs into a heated argument/debate between b4 guys and consultants, one random school teacher butts in, few folks throw in witty remarks, and at the end of the day nobody changes anybody’s mind so they go on with their lives. Tomorrow is another battle. I Love it! 😂😂😂

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Anyone watch The Unit? Thoughts?

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How much should an ACD in Chicago with 7 years experience make?

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Does anyone know the pay range for Quality Assurance Officer at Citi?

What is the salary difference between an L10 Senior Recruiting Analyst and an L9 Recruiting Specialist??

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Going to Munich for Oktoberfest on Sept 27-28. Any recommendations/tips on where to stay and how to maximize my trip? I have no idea how Oktoberfest works

Any thoughts on family law as a practice area? Got offered 110k plus bonuses with low billable hours requirement. I'm in Los Angeles. Not sure if I should get into it as a practice area though as I hear conflicting things. Any thoughts would help. Thanks

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What do you do as a project manager? What is your day to day like? How do you manage multiple projects?

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How difficult is it to move from PE Ops to investing?

Post-MBA SA considering an opportunity

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What’s keeping people motivated? The apathy is strong...

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Ouchie, the weed free fall is epic, what in the world is fair value even supposed to be for any of these? 😂

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Have you ever felt as if one person at work has started “freezing you out”, ie become slightly different / cooler in their attitude to you suddenly? How did you approach the situation? Did you ever find out the reason for the change in that person’s attitude? (Not talking about your manager freezing you out - just someone on the team)

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Are the flood gates of dealmaking open again? All of the sudden everyone is busy and with jobs left and right. Are yoi seeing the same activity or is it just us?

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Is it odd that I like to be medicated?

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Does anyone here work at Riot Games in Bellevue, WA? I have been trying to reach multiple recruiters via LinkedIn, but no answers. Haven't found any emails to directly contact them either.

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I recently went to DU and I really didn’t enjoy my experience. The food is great and all but, it’s hard being yourself in a work environment. Most of my interactions were hi and bye no long lasting connections. I feel like people are intimidated by me but, I try not to look intimidating. It’s really affecting my confidence in myself, I feel like I am a loser. Even during the group trainings every time I try to say something to contribute to the group, they don’t listen to me or shut me down…

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My joining in TCS is by end of this month. Still the BGC on ibegin portal shows BGC scheduled. Usually by when does it get completed? Address verification was done almost a month back.
Please let me know.. thanks in advance !!!

ZS vs Accenture Life Sciences Strategy?

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Hi Fishes,

I am feeling very disappointed as I am not getting interview calls. I am serving my notice period and only 3 weeks remaining. If someone is willing to refer me, it would be a very great help to me. Also, if someone is not willing to refer, at least give a like for better reach.

Experience (Total and relevant) : 11 months
Tech stack : Java, Spring
Open to relocation: Yes (Anywhere in India)

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Additional Posts (overall)

After one year of working and 7.5 months of living at home

Current cash balance: $13,200
Investments: $5,100 (+ 21%)
Crypto: $15,000 (had 3x returns...watched it go)
Retirement: $7,710
Total: $41,010

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Do people still associate the definition of ‘Digital’ with ‘pane of glass’?

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Anyone here have experience in content management or experience working with Adobe/other tech on delivering and managing content?

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Anyone at the big digital firms interested in sharing what makes companies like Intrepid Pursuits a good acquisition? When does a smaller agency look like a good buy for $10-20 mill or so?

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I am into paid social advertising, and haven’t looked at organic B2B for a while now.

A friend has asked for a favour and would like a 101 on organic social for B2B.

Anyone has any material you could refer me to?

I have an understanding, of course. Just looking for a better structure and want to ensure I don’t miss out on important pieces.

Thank you.

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So I work at IBM and was told I’d be in digital/iX, but there’s no work in the area and I’ve been moved to SAP software testing. Is anyone else in the same boat and moved to a diff area?

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What is a good source for building, selling, marketing Banking as a Service or other banking services for new fintechs?

Books would be great but anything goes.

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Anyone here working in group/depts that is building technology assets to power services within consulting firms?. I am looking for feedback and advise on a product we are building

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Looking to pay someone to edit the lighting/tinting of a photo to the clients liking so that it can be used for a LinkedIn banner. Upon request, the candidate should also be able to design additional banner options that will incorporate the right image(s).

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Any opinions on Deloitte Digital in London? Trying to decide if I’d like to transfer

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Has anyone any experience working remote from the Carabean? Looking for a place with good internet connection and reasonable rent. I would relocate for a year with two teenage boys.

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Digital Innovation challenge in which you are anonymously paired up with a buddy to tackle and solve daily struggles in your office. No title, own avatar & go crazy. What do you think about this idea?

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The Deloitte folk are all too busy doing Salesforce implementations 😂

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I have applied for Manager Technology Consulting at EY Netherlands. Had a good first round. What should I expect next? Any prep tips to close the offer??

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What's there to say?

I am Pardot certified (got it 3 years ago when I worked in-house) and am considering getting SFDC Marketing Cloud Certified... is there actually a demand or are most admins now in-house?? Thoughts??

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Thoughts on Cognizant? Being headhunted for a somewhat interesting role there, but seems very build and deployment focused

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Is anyone else tired of vendors being extremely aggressive to get your business? Display vendors are the absolute worst and driving me crazy. You all do similar things, I don’t need to use you all!

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Side topic, thoughts on the new Gillette advertising campaign? With the lash-back did they make a mistake in their strategy?

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